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Brain, Child - The Magazine for Thinking Mothers

Ban on Formula Advertising Pleases Breastfeeding Community

It's about time! Finally it's been announced that formula makers in the UK are to be banned from advertising powdered milk to parents of babies under six months. Soon they'll only be allowed to promote it in trade magazines and journals.

Sadly they'll still be allowed to promote follow-on milk, although there will be tighter controls in this area.

It's such a pity though, that in this day and age formula is still being actively promoted through advertising. Whilst I understand that in some instances mothers are unable to breastfeed or simply can't for various reasons, it seems to me shameful that at the present time formula manufacturers are able to make claims likening their product to breastmilk.

The sooner it is banned altogether, the better for all concerned...

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